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What started off as research investigating problems faced by the blind and visually impaired while using public transport has now evolved into Mimica Touch. A highly precise food expiry label innovation which has landed Solveiga Pakštaitė, a Good Kitchen investee, on this year's MIT 35 Innovators Under 35 List.

Instead of simply communicating the exact expiry date of food products to the visually impaired, Solviega took the opposite task: she concentrated first on the type of interactions which users would have with the label.

Taking inspiration from bumps and lumps found in nature's very own packaging (think banana skins), she came up with the idea for Mimica Touch.

Find out more about her and her award here